8.12B How Can I Help You Today? Treating Your Employee as a Valued Consumer: How Retail Design Influences the Workplace
Friday, October 20, 2017 11:45 AM - 12:45 PM
Venue: George R. Brown Convention Center
Room: 320A

Retail brands are of two mindsets when it comes to physical environments: focus on the retail store itself, which is driven by an intentional customer experience, or focus on the corporate building behind that, where the expertise supporting the store and customers allow the brand to thrive. So what happens when you integrate retail design thinking into a workplace assignment, combining those two mindsets? We bring to our clients a spate of new thinking and experiences with an in-depth dive, to create stronger branded environments across industries. A well-planned environment integrates brand with strongly defined customer experience paths. Creating touchpoints within the environment generates a new interaction of experience and physical space, leading to better personalization for associates and their needs. Come explore what occurs within brands when the application of their unique experiences starts in the retail store and then effectively influences workplace design. This interactive discussion will address key steps and processes applicable to various organizations where design thinking and innovation are priorities. IA utilized many experience drivers across disciplines to work with prominent clients, in order to develop the integrated strategies for the space design and developments. The successful results combine a solid customer-focused experience with efficient workplace fluidity- leading to exciting results. The take away from this discussion will be a better understanding of how key tenets of retail design can inform better workplace planning methodologies.

Learning Objectives/Outcomes:
Define the types of branded experiences that engage customers and associates in similar space planning configurations.
Understand different types of retail planning tools that can inform better decision making across a workplace driven floorplate.
Better appreciate the differences in retail and workplace planning while leveraging both in design thinking.
Develop an understanding of the integrations of brand experience and customer pathing within flexible workplace design.
Levels of Learning
200 level
Topic Category:
Mr. Ray Ehscheid, Director of Client Services, IA Interior Architects
Ms. Gillian Burgis, Director of Design and Workplace Strategies, IA Interior Architects
Mr. Anthony Simon, Global Project Director, Retail, IA Interior Architects