|Thursday, October 4, 2018||3:30 PM - 4:00 PM|
|Venue: Charlotte Convention Center - West Wing|
The notion of creating a great “experience” for customers has long been central to achieving customer satisfaction and brand loyalty. However, few users of experience-design methodologies have applied their concepts that are well-tested in User-Experience fields (technology, tourism) to the workplace. Retailers have argued that experiences are a new type of economic value, distinct from commodities, goods, and services. In a highly-commodotized world, it would seem like the authentic design and application and scaling of consumer-facing experiences would be adopting in fields other than retail. Audience members will learn about Sodexo's Heaquarters in Sweden, the "Nordic House", their global workplace experience strategy and how experience design practice has aligned with their business goals and culture. This presentation will have concrete examples of how design can be applied to hard and soft FM services for audience members to take away.
|Levels of Learning|
|Ms. Ronni Schorr, Global VP Marketing, Circles, Sodexo, Sodexo|
|Dr. Rachel Permuth, Global VP of Research, Sodexo Corporate Services, Sodexo|