7.01 A Project 2074: The workplace as a competitive advantage for radical innovation
Wednesday, April 5, 2017 1:45 PM - 2:20 PM
Venue: Caesars Palace
Room: Forum 17-19
Project 2074’s leadership believes that radical innovation can happen with the right diverse group of people of various ages and cultures working collaboratively in a transparent environment free from bureaucratic restraints. The new space is purposefully designed as a marketing instrument to emphasize their mission of innovation, discovery and collaboration. Wanting to attract ingenious employees to their pioneering startup company from organizations like NASA, Jet Propulsion Laboratory, Google, Apple, Brookings and McKinsey, Project 2074 is using their workplace as an employee marketing tool. By using place proactively, this company is setting conditions to support their competitive strategy and set the stage for positive business results. As a showcase for scientists, technologists and investors, the workplace at Project 2074 is strengthening the company’s ability to meet competitive challenges and build their brand.

Learning Objectives
Learn how a startup is using their workplace to attract ingenious employees to their company from organizations like NASA, JPL, Google, Apple, Brookings and McKinsey
Learn how to design a workplace to engage rocket scientists, creatives, researchers and technologists of diverse cultures and ages for the purpose of creating radical innovation
Learn how the workplace can be used for competitive advantage to market a pioneering company
Levels of Learning
200 level
Track/Topic Area:
Workplace Evolutionaries (WE) Community
Diane Coles-Levine MCR, President, Workplace Management Solutions
Rodney Stone, President, Environetics