7.09 Adjacency: New Age Thinking
Friday, October 9, 2015 10:30 AM - 11:30 AM
Venue: Colorado Convention Center
Room: Room 401/402

Office buildings and campus environments are laid out within a time-held tradition of business adjacency that relies on very predictable notions of who needs to be next to whom (sales next to marketing, finance next to business operations, etc.). These safe and conservative bets deliver safe and conservative outcomes.

First we must recognize that not everyone can sit together. Research shows that if one sits more than 60 feet away, others might as well be on another floor or in another building; yet we continue to act as though both departments are constantly in a state of useful face-to-face interaction. Secondly, examples are emerging in such fields as co-working in which cross-disciplinary adjacency is beginning to drive breakthrough thinking relative to new ideas, problem solving, and the importance of understanding vs. assuming where the highest benefits of face-to-face adjacency can be achieved.

Discuss the challenge to traditional thinking and open your mind to new and exciting possibilities about adjacency and its consequences, including moves, adds, changes and the cost of churn. Are we moving more (or less) than we need to?

Learning Lab Area:
Leading & Bleeding Edge Learning Lab
Topic Category:
Workplace Evolutionaries
Learning Objectives/Outcomes:
Question the existing paradigms of planning adjacency with new insight.
Develop fresh thinking about how non-traditional concepts of adjacency might better serve your organization.
Learn how to research the virtues of face-to-face and virtual adjacency, when each is most appropriate and for how long.
Review case studies illustrating how those who tried something new succeeded.
Levels of Learning
300 level
Mr. Chris Hood, Managing Director, CBRE
Mr. David Slight, President US, Quora Consulting