2.06 Using the Workplace as a Marketing, Employee Attraction & Retention Tool: The ASICS America Case Study
Thursday, October 8, 2015 9:30 AM - 10:30 AM
Venue: Colorado Convention Center
Room: Room 401/402

ASICS is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano: a sound mind in a sound body. The new ASICS America workplace reflects this statement in both design and amenities provided to employees, elite athletes and community organizations. Learn from the H.R. and marketing team how ASICS America is using their new workplace as a marketing and employee attraction tool. The new campus was purposefully designed with an emphasis on health and well-being in order to foster a more pleasant, productive and collaborative environment. With a state-of-the-art workplace and sports center, ASICS America can train their athletes, host community events and build their brand. The new campus setting focuses on the core mission and showcases company innovation and products.

Learning Lab Area:
Leading & Bleeding Edge Learning Lab
Topic Category:
Workplace Evolutionaries
Learning Objectives/Outcomes:
Learn how workpace strategy can impact employee attraction and retention.
Learn how workplace can be used as a company marketing tool.
Learn how to align your corporate mission into workplace location, design and amenities.
Understand the value of community and workplace strategy.
Levels of Learning
300 level
Tammy Robinson, Director, Human Resources, ASICS America
David Robbins, Strategic Portfolio Management Office Director, ASICS America