2.04 Move Over Millennials, Gen Z Has Arrived
Thursday, October 4, 2018 3:00 PM - 4:00 PM
Venue: Charlotte Convention Center - West Wing
Room: 207D
Dates: October 4, 2018 3:00 PM - 4:00 PM CST
“We need to look at Gen Z not just as a generation, but as a new set of behaviors and attitudes about how the world will work and how we will need to respond in order to stay current, competitive and relevant.” Koulopoulos and Keldsen, The Gen Z Effect Just as we’re all getting the hang of working with our millennial colleagues, there is a new generation currently entering the workforce: Gen Z. Generally understood as born around 1995 and after, they are expected to surpass Millennials in number by 2020 and potentially represent 40% of consumers in the United States alone. By 2030, 20% of the workforce will be Gen Z. They differ from Millennials in substantive ways. They represent changes to all aspects of corporate real estate (CRE) through expectations not only in workplace, but also in retail, residential, cultural, and lifestyle environments. To begin to understand shifts in urban design, architecture and the workplace this generation will lead, this presentation begins by listening to Gen Z, through their own words and on their own terms. Through data, trends and metrics, this presentation will address such areas as technology, transportation, uses and new building typologies, and the impact this new generation will have on evolving cultural and social norms that inform tomorrow’s environments of choice. We present trends in Gen Z’s world view we believe translate into five foci for design and decision making, and the features behind them. We will address the trends and foci at the scale of the city (urban/urbanizing suburb), architecture (buildings) and the workplace environments to discover how this emerging population may influence today’s real estate strategies and tomorrow’s value propositions in corporate real estate.

Learning Objectives/Outcomes:
Attendees will learn how key traits that are unique to Gen Z, both similar and drastically different than Millennials.
Attendees will explore though data, trends and metrics the impact this generation will have in the evolving cultural and social norms that inform the environments, lifestyles and workplace of tomorrow.
Attendees will come away with five key ways to focus the workplace environment for the Gen Z world.
Attendees will be able to anticipate and respond to future cultural shifts that will be found in the workplace and beyond.
Levels of Learning
100 level
Topic Category:
Human Factors
Speaker(s)
William Hendrix, Global Practice Leader, Workplace, Little